This gives you a great idea of what the topography on your route might ‘feel’ like riding. What makes Trail Routes so handy is 3D mapping and route visualisation. Strava’s latest Trail Routes update, released in June, is a notable product enhancement for off-road riders. The app’s new Local Legend ear does a similar thing to the KOM/QOM rankings but rather measures the rider’s frequency over certain segments rather than the fastest times. Strava’s King of the Mountain/Queen of the Mountain (KOM/QOM) feature, where riders can rank on a nearly inexhaustible array of riding segments, plays straight into the psychology of comparative obsession inherent to riding. User interface developers know that humans are predisposed to being virtually competitive: you’ll keep checking your placing on any digital ranking with a fanatical frequency. What makes Strava so addictive is the prestige of performance: those KOMs and leaderboard rankings. Strava will track your elementary ride statistics – distance, elevation – but where it becomes valuable is adding those personal performance parameters: heart rate and power output. ![]() ![]() Strava update 2020 leaderboard, by Rachael Wight
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